Bauer

The results

Catch Metrics delivered measurable speed gains with a focus on reduced ad latency and faster Google Publisher Tag (GPT) initialisation times.

33% improvement in ad latency

66% improvement in GPT timings

1,000 ms improvement in overall page load speed

The client

Bauer Media Group is one of the world’s largest privately owned media companies, reaching over 200 million people across 17 countries. With a diverse digital portfolio spanning publishing, radio, and entertainment, delivering a fast, seamless user experience is critical to sustaining engagement and revenue. Catch Metrics was brought in to help optimise site speed and maximise programmatic performance across key digital brands.

The challenge

Unlocking ad speed

Bauer Media’s websites were experiencing ad latency and GPT script execution delays, which were impacting monetisation and user experience. The engineering team partnered with Catch Metrics to identify and address bottlenecks in key page templates across a selection of their brands.

The solution

Data-driven precision: How catch metrics transformed ad performance

Catch Metrics collaborated with Bauer Media to analyse and optimise site performance across specific page types. Using our proprietary diagnostics and hands-on engineering, we deployed improvements over multiple sprints, targeting GPT execution, ad latency, and page rendering performance.

The impact

A roadmap for targeted, actionable improvements that capture lost revenues

These performance gains helped reduce time-to-ad-render and script execution lag across multiple high-traffic templates, directly improving monetisation efficiency. The engagement also laid the groundwork for scalable, iterative improvements across the Bauer Media portfolio - ensuring faster, more reliable ad delivery for users and higher revenue yield for the business.